*Subway & McCann (Nordics) first influencer campaign.
Random Making Movies & Bea are two of Sweden's most engaging YouTube creators. Together with Subway, this campaign raised awareness of the brand’s famous footlong subs in a transparent way that met the target audience at eye level.
Account Director: Malin Sardal
Account Manager: Linda Harleman
Creative Lead: Chris Lawrence
Copywriter: Chris Lawrence
Editor: Hannes Falk