*1st proactive brief, winning approval from both PayPal & Dominos.
On my first day at my first job in the advertising industry, I created, pitched and won approval on this concept with PayPal Nordics & Dominos Norway for "Pizza Pals."
The brief was simple: reactivate PayPal's existing customer base in Norway while driving new business for both Dominos and PayPal. I designed the workflow and lead creation of all elements supporting Pizza Pals, incl. all copy.
After winning approval in Norway, this concept ended up being bought by Dominos Netherlands as well.
Creative Director: Arnt Eriksen
Digital Creative: Chris Lawrence
Graphic Designer: Elin Jansson