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Good Cracks, Bad Cracks


"Good Cracks, Bad Cracks" was the campaign idea created to drive awareness of Subway’s Taco Sub. This campaign launched in Norway, followed by Sweden.

The thought behind of this idea was to capture and retain attention by dramatizing one of the strongest known triggers associated with tacos (the crunch) and do it in an unexpected & highly entertaining way that would appeal to Subway’s target audience.

The ads, while launched across multiple social platforms, were launched as skippable pre-rolls on YouTube timed specifically to entice you to watch beyond the skip ad moment, whereby you’d see the second “random” item get smashed.


“Subway crushes a unicorn and rubik’s cube in pre-rolls that are the millennial nightmare” - Ad Age