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MASTERCARD x ENNI RUKAJARVI

Mastercard & Enni Rukajärvi

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Together with Olympic medalist & Finnish Pro Snowboarder, Enni Rukajarvi, Mastercard & McCann Nordics produced a campaign to drive awareness throughout Finland of Mastercard’s safety & security benefits.

This particular campaign, produced in Enni's hometown of Ruka in Finnish Lapland, was a unique departure from the more standard global adaptation work known to the region.

As Creative Director for Mastercard Nordics & Baltics, my role encompassed everything from setting the idea and overseeing production up until the point of delivery.

*Mastercard & McCann Nordics first-ever original production.
*One of, if not the first paid Instagram Stories campaign in Scandinavia.