Barrels and Drums Ginger Beer launched June 1, 2018 across all of Sweden via Systembolaget (national alcohol shop).
As Copywriter, my task was to generate copy for the bottle label and subsequently, marketing materials for launch.
With the package design and insights from the design team in mind, my copy drew inspiration specifically from the Vaudeville theatrical genre, time period & language. This time period pre-dates the rise of the circus, and is referred to as “the heart of American show business.”
Client: Enjoy Wine Agency: Scandinavian Design Group
Client Director: Johanna Smeds Creative Director: Nils Jensen Strategist: Rebecka Gustafson Design Director: Henrik Walse Designer: Isabel Norstrom Copywriter: Chris Lawrence (McCann)