SAS HAX 2018
2018 SAS Global Hax Competition 2nd place winners
In 2018, three friends and I entered the newly launched SAS Global Hax competition. My role in our team was that of conceptual creative director.
Of the 300+ global agency teams that entered, our concept made it through all selection phases until the final round: a 24hr rapid prototyping hackathon which culminated in pitching our final concepts to SAS executives. In the end, our team won 2nd place in the Connected Flights category.
Below is more on SAS first global hackathon as well as snippets from our concept.
Connected Flights was the focus area our team selected to work on, and our idea centered around introducing bespoke augmented reality experiences on board SAS flights via the SAS App in a way that would aid, rather than pollute, the in-flight experience. Within it, our idea tapped into one of the most common behaviors known to humans when they fly: aiming the smart phone camera out the window to document and share our experience with the world.
The entertainment factor as well as the ability to ramp up brand equity was the starting point but we also integrated further tactical, business driven ideas to facilitate cross selling and open further partner/sponsorship opportunities for SAS.
After presenting our concept to executive C-suite members from SAS, our concept won 2nd place.