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*Mastercard & McCann Nordics first-ever original production.
*One of the Scandinavia’s first campaigns to also run on Instagram Stories.
Together with Olympic medalist & Finnish Pro Snowboarder, Enni Rukajarvi, Mastercard & McCann (Nordics) produced a campaign to drive awareness in Finland of Mastercard’s safety & security benefits.
This particular project, shot in Enni's hometown of Ruka in Finnish Lapland close to the Arctic Circle, was a unique departure from the more common global adaptation work.
Creative Lead: Chris Lawrence
Editor: Hannes Falk
Copywriter: Henri Karttunen
Copywriter: Senja Hirvonen
Videographer: Janne Tanskanen
Photographer: Pyry Antero