*Mastercard & McCann Nordics first-ever original production.*One of the Scandinavia’s first campaigns to also run on Instagram Stories.
Together with Olympic medalist & Finnish Pro Snowboarder, Enni Rukajarvi, Mastercard & McCann (Nordics) produced a campaign to drive awareness in Finland of Mastercard’s safety & security benefits.
This particular project, shot in Enni's hometown of Ruka in Finnish Lapland close to the Arctic Circle, was a unique departure from the more common global adaptation work.
Creative Lead: Chris LawrenceEditor: Hannes FalkCopywriter: Henri KarttunenCopywriter: Senja HirvonenVideographer: Janne TanskanenPhotographer: Pyry Antero