*Mastercard & McCann Nordics first-ever original production.
Together with Olympic medalist & Finnish female pro snowboarder, Enni Rukajarvi, Mastercard & McCann (Nordics) produced their first-ever original production.
This particular project, shot in Enni's hometown in Finnish Lapland close to the arctic circle, was a special departure from the normal reproducing of international assets.
Creative: Chris Lawrence
Editor: Hannes Falk
Copywriter: Henri Karttunen
Copywriter: Senja Hirvonen
Videographer: Janne Tanskanen
Photographer: Pyry Antero