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Unleash the power of easy

 

In a world where everything connects, anything’s possible

 
 
 

The 4th industrial revolution is well under way and Ericsson’s 5G technology is at the heart of it all. To celebrate the transformation taking place both now and in the not so distant future, Ericsson launched their latest global brand campaign: Unleash the power of easy.

The campaign is a showcase of the power that “easy” has to drive change for the better when technology is made easy to adopt, use and scale - namely, 5G technology.

 
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When technology is designed with access in mind, it opens doors and brings communities together.
— Haben Girma. Disability rights advocate & first Deafblind Harvard Law Graduate.
Professional gamer, Atomic Mari

Professional gamer, Atomic Mari

Performing artist, KIDDO

Performing artist, KIDDO

Pro footballer / PSG striker, Nadia Nadim

Pro footballer / PSG striker, Nadia Nadim

Computer scientist, Danica Kragic

Computer scientist, Danica Kragic

 
 

In addition to the campaign film, a series of “Tech Hero” films were created whereby key Ericsson executives from their respective fields take viewers on a deep dive into the different industries featured in the film and break down the technology driving change within them.

Those industries include, amongst others, connected vehicles, immersive gaming, connected logistics, event experiences, connected homes, tech in things (IoT) and remote robotics.

All assets, including the bespoke campaign site, were created in-house in a true “full service agency” fashion.

Check it out for yourself!

This campaign was launched May 22, 2019.
My role: Global Creative Lead & Copywriter

 
 
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