Ericsson 5G Global Airport Campaign
5G is poised to fundamentally alter the human experience and ushering in this connected future, is Ericsson.
To accompany Ericsson’s largest ever brand campaign in its 140+ year history, we set off to create a brand new global airport campaign concept to communicate the vast potential 5G has and how it will truly change our lives for the better.
As Creative Director and Copy Lead, my role was to oversee this project from inception through rollout; a nearly 12 months process in total. The result: a fresh take on the power and potential of 5G through the Ericsson lens, brought to life throughout Scandinavia’s largest airport.
