A New Way To Have A Car
M is Volvo’s premiere ride sharing service, redefining the concept of car ownership throughout Sweden at a time when owning less translates to gaining more.
As Creative Lead for Volvo Car Mobility, my main task for this collaboration was to leverage brand, audience and market specific insights as a springboard for creating new communication concepts with the aim of reaching, resonating with and ultimately motivating our audience to register and book rides with M.
In total, 10 concepts featuring over 67 unique assets in 14 formats were produced and launched across Facebook, Instagram, YouTube, UAC & DV360, including reformatting Volvo M’s latest brand campaign to ensure it fits and flies across digital platforms.
