The Impossible Run
2018 Guldägget double nomination, Activation & Innovation
The Impossible Run was made to prove the absolute accuracy of hyper directional sound technology. Through a laser sharp sound tunnel, we enabled visually impaired Oscar to run unassisted for the very first time, guided only by sound.
This is Oscar
18 years old from Stockholm. Judo master, rock band drummer, physics student and fully visually impaired since he was 5. Sound is his most important sense when it comes to understanding and experiencing the world around him. And with the hearing expertise that he’s developed over the years, we were able to fully explore the potential of hyper directional sound technology.
My role on this brief was that of creative strategist, early on with McCann Sthlm.